Most ecommerce brands grow revenue. We help you grow what matters — the money that actually stays in your business after every cost is accounted for.
Revenue tells you how much came in — not how much stayed. A $500k/month brand at 4% margin is more fragile than a $150k one at 22%. Revenue gets headlines. Profit keeps the lights on.
The BuffYellow Growth Framework is built around one question: what does this do to profit? Every channel, every campaign, every creative is evaluated against POAS — blended across all channels, against your real cost of goods and overheads. For NZ ecommerce brands where margins are tighter and audiences smaller, optimising for the wrong thing isn’t an option. Here’s the system.
No long onboarding. No waiting around. Here’s exactly what happens from the moment you get in touch.
We ask questions. You share context. We figure out together if there's a genuine fit — no pitch, no pressure.
We dig into your accounts — feed quality, SKU profitability, wasted spend. You get a written report either way.
We walk you through what we found. You'll leave with clarity on your account even if we don't work together.
Quick wins first. Pausing waste, fixing feeds, restructuring budgets. Results visible before the month is out.
The first 4 weeks are about building the right foundation — not chasing early numbers. Once the account is structured correctly, the next 8 weeks are where the framework runs and real performance emerges.
Restructured campaigns go live. Budgets deployed against your highest-margin SKUs. POAS targets set as the single success metric.
Rapid creative and audience iteration begins. What drives profitable conversions gets scaled. What doesn't gets cut — fast.
Google, Meta and email measured against a single blended POAS view. Budgets flow to wherever profit is highest.
Full performance review against your POAS targets. What's working, what's next, and the plan for the next 12 weeks.
Every decision we make connects back to one or more of these five numbers. Understanding how they interact is what separates businesses that scale from businesses that spin.
What it truly costs to win one customer
How well your store turns visitors into buyers
Average order value per transaction
What's left after product, delivery and ad costs
Long-term value each customer brings back
What it truly costs to win one customer
How well your store turns visitors into buyers
Average order value per transaction
What's left after product, delivery and ad costs
Long-term value each customer brings back
Every decision — budget, creative, channel — is evaluated against what it does to your margin. Not clicks. Not impressions. Profit.
Nothing gets more budget until it earns it. We test small, confirm it works against your POAS targets, then scale with confidence.
Every recommendation comes with a reason. You'll always know what we're doing, why we're doing it, and what we expect it to achieve.
Quick wins matter — but we're building a system that compounds. The decisions we make in month one should still be paying off in year two.
Month-to-month. Leave any time.
Always. No handover issues.
One flat management fee. That's it.
You talk to the people doing the work.
We’ll audit what you’re currently doing, map your actual unit economics, and walk you through exactly what we’d do differently — no obligation, no pressure.
