Built on over a decade of combined agency experience, BuffYellow exists to help ecommerce brands across New Zealand grow through paid advertising, SEO, and customer retention. Working closely with online stores has given us a deep understanding of the challenges they face and what consistently drives profitable growth.
Focusing exclusively on ecommerce wasn’t a change in direction. It was the natural result of years spent helping online brands grow. We saw that ecommerce businesses need a marketing partner with specialist expertise, proven strategies, and a deep understanding of how online stores scale successfully.
Together, we bring over a decade of combined agency experience working with ecommerce brands at every stage of growth. From emerging Shopify stores to established international retailers, we’ve supported brands across fashion, health and beauty, homewares, sporting goods, supplements, electronics, pet products, and more.
Working across diverse industries has exposed us to different buying journeys, margins, customer behaviours, and growth challenges. That breadth of experience helps us identify opportunities faster, avoid common mistakes, and make decisions backed by real ecommerce experience rather than assumptions.
Strong marketing isn’t measured by revenue alone. ROAS can look impressive while margins quietly disappear. That’s why we optimise for POAS, making decisions based on profitability, not vanity metrics. Sustainable growth only happens when every marketing dollar contributes to a healthier business.
From campaign structures and customer journeys to retention and category SEO, success comes from experience that can’t be replicated by a generalist approach. By focusing exclusively on ecommerce, we bring deeper expertise to every strategy and every decision.
Lasting results come from honest conversations, realistic expectations, and accountability. We won’t overpromise or hide behind reports. If something is working, we’ll explain why. If it isn’t, we’ll tell you and focus on finding the right solution. Trust is built through transparency, not sales pitches.
7 years managing paid acquisition for international ecommerce brands — from early-stage stores to accounts spending hundreds of thousands per month across the US, UK, and ANZ.
5 years building SEO programmes and email retention systems for international ecommerce brands — from technical foundations to compounding organic channels across multiple markets.
We work with NZ ecommerce brands doing $20k–$150k/month who are ready to build profitable growth — not just revenue. Book a free audit and we’ll show you exactly what we’d do with your store. No pitch. No vague promises. Just a direct conversation backed by the experience to follow through on it.
